Why is video development a way forward for digital agencies?


Over the past decade, businesses worldwide have significantly changed. Traditional marketing strategies are now almost obsolete, and companies, whether large or small, have opted for digital marketing due to digital transformation. The primary factor that contributed to this shift is the popularity and the use of the Internet. Approximately more than 175% of the population is regular social media users. If you are thinking of entering into this new digital consumer market, you will probably need a digital marketing agency for help. A digital marketing agency typically consists of several marketing components under one roof. These elements are commonly comprised of SEO, PPC, social media, content, website design, data reports, lead generation, strategy development, and many other related areas. A digital marketing agency allows you to utilize one agency to handle your overall marketing task required for online marketing.

Video Marketing.

Video development plays a significant role in digital marketing as it is highly observable that video marketing is flooding social media and websites. Nowadays, almost any kind of business can benefit from developing a short video to introduce their products or services. It assists firms in establishing a personal connection with the buyers. It is a proven fact that consumers are 65-85% more likely to purchase a service or product with a video representation. From the psychological perspective, movements catch an individual’s eyes and effectively compels the viewer to pay closer attention. Websites that use videos and animations to draw viewer’s attention have an upper hand advantage over those who reply over static text and images. Video content results in higher conversion rates. The Internet knows no boundaries, and with the help of the right strategy, your promotional video can reach thousands of people around the globe. Video production marketing can also create a lifetime trademark for a business firm. However, poor video production quality and content may leave a very negative effect on the consumer. Services and products that are not well presented can drive away potential business. Therefore, quality should always be of greatest concern when developing videos and animation for your website promotion.

Video Development at Salsoft Technologies.

Salsoft Technologies is a game-changer in IT and digital marketing solutions led by a visionary entrepreneur Mr. Salman Ghaznavi. The competent Digital Marketing workforce plays an essential role in the growth of this company that started from a small software house to becoming one of the most leading IT companies in Pakistan. The Digital Marketing team at Salsoft Technologies covers all aspects of digital solutions, from website development, content marketing, graphic designing, and animation to PPC and SEO.

The team of expert video developers and animators at Salsoft Technologies offers a variety of video development solutions ranging from brand documentary videos, brand awareness videos, product videos, 2D and 3D animations, whiteboard animation, and typography. Salsoft technologies is known for its highly satisfied national and international clientele. Video developers and animators working in Salsoft Technologies are out-of-the-box thinkers hand-picked from the market who constantly brainstorm to develop creative ideas and innovation resulting from their passion for arts.

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